SOFT PAWS

(Picture above is NOT my dog)

After spending the weekend trying to figure out how to prevent my dog from slipping down the staircase in her old age, I finally came across this brand called "SoftPaws." Not only does it help dogs who are older that have slippery paws, but it also helps animals with long nails that may scratch you or other surfaces. Although the product served as the perfect solution for my dog, it is unfortunate how long it took for me to find this brand as I never knew such a product existed.

Once I began investigating into the brand, I discovered that they are on three prominent social media platforms: Facebook, Twitter, and Pinterest. While these three are very capable platforms for the brand to build an empire on, it needs to also extend its portfolio to Instagram. Between these four platforms, SoftPaws can extend its reach to a further amount of people. As well, they need to construct a program to boost their engagement in order to gain more followers, likes, and comments. I believe the best way to do this is to partner with accounts affiliated with animals that already have a strong following, and pay them to promote your product in their posts. Therefore, the product will be seen by more eyes, and traffic will be directed towards their account.